All graphics by Jacqueline Davis Moranti
2025 quietly cured me of my beauty product hoarding habit and honestly, I didn’t see that coming. I’ve always loved the ritual of trying something new: the promise of glow, the thrill of a fresh tube, the belief that this product might be the one! Butttttt somewhere between half-used serums crowding my shelf and blushes bought purely on vibes, I hit a mental wall. I didn’t want more steps, more clutter, or more “miracle” claims. I wanted products that could keep up with my real life, the rushed mornings, the late nights, the days where self care needed to be efficient but still feel indulgent. Beauty stopped being about the chase and started feeling more like a relationship: something built on trust, consistency, and small moments of pleasure. The products that stood out this year weren’t loud or flashy. They didn’t beg for attention. They just worked quietly, reliably, and in a way that made my routines feel intentional instead of overwhelming. These are the ones that earned their place by showing up, day after day, exactly when I needed them!
