Supplemental Catalog

Free People has done it again! They have created another beautiful video that illustrates their current catalog collection to the fullest! I love how well Free People was able to mesh the drama of a love story with a retail catalog lifestyle. It's pretty much everything I would imagine a frequent Free People shopper would wear and where she would wear the clothes to. 

As you may know about me, I'm a sucker for love stories and dramas, this video really captured my heart's interest with the story line. In the first edition of Roshambo we got to see how the love was sparked by the main characters, Sheila and Christopher. What a beautiful and ubiquitous way to fall in love! In this video, we see how Sheila's world has changed since meeting Christopher. She can't get him off her mind, since they've parted ways and a new man shows up during her trip to Brazil that could be just what she needs! I must confess though, that it was a bit difficult paying attention to the clothes because of all the eye candy (aka the men!).

I love this short film series because not only is it selling the clothes, but also selling tourism. A fashion film that tells a story with out the "commercial" aspect interfering. Great marketing technique, Free People! The tangible catalog, serves as a supplement for the film, it provides still images from the film and continues the story more in depth. 

         




                                          Check out the video and let me know your thoughts!