|Located at 1718 Walnut Street, Rittenhouse Square|
Television is not the only place that debuts fresh, new things to see for the Fall season, retailers set up shop on new grounds too. Philadelphia's Walnut Street welcomed a top retailer on the premises, Intermix. Intermix is a multi-brand fashion retailer that really caters to the trendy and fashion forward woman. Their approach is to really make the client feel like they're walking into a store with their "girlfriends." All of the employees are specialized in making the customer have an intimate and individualized experience. Intermix features a lot of the coveted and emerging designers like J Brand, Rag & Bone, Helmut Lang, Alexis Bittar and many more.
Before I visited the store, I'll admit it was my first time hearing about it but I did my research on it! With my research, I concluded that it would be similar to another store in the area, Joan Shepp. Joan Shepp carries a lot of great designers as well, but the feel of that store and environment is completely different than Intermix. Intermix definitely has that young adult vibe that the Philadelphia fashion scene needs! If you know anything about Philadelphia's fashion scene then you know that it's dominated by many older adult women and men, as I have experienced during Philadelphia's recent fashion week.
My first initial thought about Intermix, upon entering it was completely proven wrong. Even though it's a well established retailer, with 30 stores, nationwide, it has a quaint, little boutique feel, which to me was a major plus! All of the sections were organized by color stories and get this, the best part about Intermix is that they offer exclusive designer products, only found within Intermix stores.
I had a nice little chat with Brooke German, PR for Intermix, she filled me in about how each of the 30 stores, only carry products related to that area. New York alone has 6 Intermix stores, so to have a variety of merchandise that are only offered in certain stores keeps the customer happy and intrigued going from store to store.
|Sneaker wedges are a must!|
Kurt, an employee, told me about how all of the fixtures in the store are set up in a specific way, he called it, "crazy, subtle" arranging. Basically, they take pieces that are very out there and for the dare devil fashionistas, and merchandise them next to more subtle, everyday pieces. That way the customer can pick and pair her pieces really easily. Coming from a visual merchandising background, I totally understand it!
If you're like me, a constant Shopbop.com stalker, then your very familiar with plenty of the fashion forward designers out right now. I'm so glad to find a store in my area that carries great designer brands, that way I don't have to worry about shipping charges! Ps, they receive new merchandise everyday, sweet!
If you're in the Philadelphia area and want to splurge on a great pair of jeans, dress, boots, etc, then I recommend Intermix!
|Sweater Moto- jackets are making the rage this season!|
|Totally in love with these Rag & Bone jeans!|